I found useful background directly from Jack O’ Diamonds and recent project updates. The dealership traces its Tyler roots to 1969, while SC Architecture recently announced that the new Lincoln facility is nearing completion. I did not find a detailed local news story with confirmed square footage or project cost, so I left those figures out.
Building the Future of a Tyler Original: Jack O’ Diamonds Lincoln
For more than five decades, Jack O’ Diamonds has been one of Tyler’s most recognizable locally owned businesses. Now, this longtime East Texas dealership is preparing for its next chapter with the construction of a new Jack O’ Diamonds Lincoln facility on Loop 323 in Tyler.
Paragon Construction & Associates is proud to serve as the general contractor for this exciting commercial project, working alongside SC Architecture to create a modern facility designed around the needs of today’s Lincoln customers.
A Tyler Tradition Since 1969
The Jack O’ Diamonds story began in the summer of 1969, when Jack and Doris Dimond purchased Tyler Lincoln Mercury. According to the dealership, its memorable name originated as a play on the Dimond family name and the familiar jack-of-diamonds playing card.
The name stuck, and so did the family’s commitment to Tyler.
Today, the second generation of the Dimond family continues the tradition established by Jack and Doris. Jack O’ Diamonds describes itself as Tyler’s longest-operating, single-family-owned automobile dealership—a distinction that makes this project especially meaningful to the local community. (Jack O’Diamonds Honda 08/25/2026 #HondaDealer)
Constructing a New Lincoln Experience
Located at 2500 W. Southwest Loop 323, the new Jack O’ Diamonds Lincoln facility represents a significant investment in the dealership’s future and in the experience it provides its customers.
The expansion is being developed to offer a more refined environment, including an elevated customer lounge and a first-class atmosphere that reflects the Lincoln brand. Throughout construction, the dealership has remained open and continued serving customers. (LinkedIn)
Building an automotive dealership requires careful coordination among the owner, architect, general contractor, subcontractors and dealership operations. Every element must support both the customer-facing experience and the day-to-day demands of a working automotive facility.
For the Paragon team, that means managing construction with close attention to scheduling, quality and communication while helping the dealership continue operating during the expansion.
Approaching the Finish Line
Construction began with the goal of creating an entirely new home for Jack O’ Diamonds Lincoln. Since then, the project has progressed from early site work and structural construction to the detailed finishes that will shape the completed facility.
SC Architecture recently announced that the project is at the “finish line,” sharing a preview of the new building and noting that the Jack O’ Diamonds Lincoln team would be moving in soon. (LinkedIn)
As final work moves toward completion, the transformation is becoming clear: a contemporary Lincoln dealership built to deliver a more comfortable, polished and customer-focused experience while continuing the legacy of a company that has called Tyler home since 1969.
Building for East Texas Businesses
The new Jack O’ Diamonds Lincoln facility is more than another commercial construction project. It is an opportunity to help a respected local business grow while preserving the reputation and relationships it has built over generations.
Paragon Construction & Associates is honored to be part of the team bringing this new facility to life. Projects like Jack O’ Diamonds demonstrate what can be achieved when experienced local businesses work together with a shared commitment to quality, professionalism and the future of East Texas.
Whether constructing a new commercial facility, renovating an existing property or planning for future growth, Paragon Construction & Associates has the experience and local knowledge to move a project from concept to completion.
Ready to discuss your next commercial construction project? Contact Paragon Construction & Associates to get started.